What Is Social Media Marketing?

Updated: Dec 25, 2019

There's no question that social media platforms are here to stay. And the reality is that you keep hearing and reading about social media marketing. But what is it exactly?

So What is Social Media Marketing?

Simply put, social media marketing is a way that you have to create and share content to promote your business as well as your products or services on the different social media platforms. These may include Facebook, Twitter, Instagram, Pinterest, among others.

One of the things that you need to keep in mind when you are using social media marketing is that the content you create and share should be tailored specifically for each one of the social media platforms that you are using.

Simply put, social media marketing is all about meeting your customers and your target audience where they are. But more than that, it is the ability that you have to socially interact with them.

4 Main Benefits Of Social Media Marketing

#1: Increase Brand Awareness:

Social media marketing is one of the best vehicles or tools that you have to create brand awareness. After all, in 2018, there were over 3.2 billion people on social media globally.

One of the best ways that you have to create brand awareness is to use social engagement that includes things like shares, likes, comments, and reposts. besides, you can also use social media to drive traffic to your website since you will have the ability to include direct links.

#2: Generate Leads And Boost Conversions:

When you are using social media marketing, you are going to be in direct contact with your target audience which will make it a lot easier not only to generate new leads but also to boost conversions.

Some of the things that you can consider doing to take this to the next level include:

  • Host live videos to make special announcements

  • Include links not only to your website but also to special promotions

  • Create contests for your followers and visitors

  • Sell your products directly through your social media accounts

  • Consider starting a social media marketing campaign.

#3: Nurture Relationships With Your :

It's more and more common to see customers going directly to a company's social media page to write a review or to complain instead of contacting the customer support. So, this gives you the ultimate opportunity to be in direct contact with your customers.

Keep in mind that no matter the reason why they are contacting you through your social media page, you need to be professional, nice, and ultimately, solve their problem. But you also have the opportunity to ask for their feedback directly which is priceless.

#4: Watch Your Competitors:

One of the things that you need to know is that you will always have competitors. Some of them will be stronger than you and these are the ones that you need to keep an eye on so you can learn about what is working for them and what it isn't. Notice that you shouldn't copy what your competitors are doing but look at what they are doing and think of ways that you can do the same in a better way.

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