What Is Digital Marketing?


You keep hearing people talking about digital marketing but what is it?

Simply put, digital marketing includes all the different marketing strategies and campaigns that you are using online. What companies do is that they use the different online channels they can access to connect not only with their current customers but also with their prospects. These may include social media, search engines, other websites, email, among others.


Why You Should Use Digital Marketing?

If you think about the old days, companies used to use a wide range of marketing tools to share their products and discounts with their potential customers. These included physical marketing, hone communication, and even print ads. However, as you can see, all of these were only available marketing opportunities offline and they used to be pretty expensive. One of the best things about digital marketing is that you can use a wide range of strategies and do a lot of experiments on a budget.

As if this wasn't enough, there is another aspect that keeps so many companies making a strong bet on digital marketing - analytics. The truth is that in the old days, you had no way to know if your marketing campaigns were being well-accepted among your target audience or if you were even reaching them. After all, it was a matter of the more exposure the better while quality almost didn't matter. On the other hand, with digital marketing, you can access real-time statistics in most cases, that will allow you to see how a specific campaign is doing, and when it is not going well, you can stop it.


Digital Marketing Examples


As we already mentioned above, digital marketing includes a wide range of strategies that you can use. Here are some of them:


#1: Search Engine Optimization (SEO):

When you have a company website, you want to ensure that ou "rank" it higher on search engine results pages. To be able to do this, you need to have a lot of visitors on your website. Just keep in mind that there are different approaches to get more traffic on your website such as on page SEO, off page SEO, and technical SEO.


#2: Content Marketing:

If you have already been reading about digital marketing, then content marketing isn't a new strategy for you. When you are using this strategy, you will be creating and sharing valuable content with your target audience to create brand awareness, lead generation, customers, and traffic growth. Some of the channels you can use include blog posts, white-papers, ebooks, and infographics.


#3: Social Media Marketing:

Social media platforms are incredibly important when you want to create brand awareness and reach your target audience. Some of the most popular social media platforms are Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest.


#4: Pay Per Click (PPC):

PPC is a great way to drive traffic to your website. However, you need to understand that you need to monitor your campaigns regularly especially if you don't have a big budget. In case you never heard about PPC before, then you just need to know that you will pay a publisher every time someone clicks on your ad. If you want to try out this strategy, you can check paid ads on Facebook, sponsored messages on LinkedIn or Twitter ads campaigns, for example.

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