Updated: Dec 24, 2019
It's interesting to see how the number of e-commerce websites increased in the last few years. But why do we see this trend? What are the benefits of e-commerce?
#1: No Geographical Limitations:
In the old days, when you were looking to start your own business, you only thought about opening a physical store. However, in this case, your only clientele will be the people who live and work near the area. On the other hand, when you have an e-commerce website, you can sell virtually to any part of the world.
#2: Lower Costs:
One of the main reasons why a lot of people have been creating an -commerce website instead of a physical store is due to financial reasons. After all, when you have an e-commerce, you won't need to pay the rent and utilities for space. Besides, when you open a physical store, you need a good location, which is even more expensive.
But the lower costs aren't only concerned with the real estate. After all, you will be able to handle most things on your own since there are already many automated processes for checkout, billing, payments, inventory management, among others. And when you want to drive traffic to your e-commerce, you can do it on a budget.
#3: It's Easier For Customers:
When someone is looking for an item, and he arrives at your e-commerce, you won't need to ask him what he wants. After all, as long as your e-commerce is user-friendly, potential customers will be able to find exactly the products they are looking for and buying them. Some e-commerce websites are already taking a step further and allow their customers to have shopping lists as well as remember customer preferences to make the customer experience even more comfortable and better.
#4: Shopping Comparison:
As a customer, you always want to get an item for the lowest price. And while it is virtually impossible to compare every single price for an article on all the local stores in your area, customers can easily do this on their own online. After all, there are already different platforms that allow customers to compare the price of a specific item in different e-commerce stores.
#5: You Can Easily Offer Discounts, Coupons, And Deals:
We all love a good deal or a good discount. Even when we weren't considering buying an item, we may feel the urge to do it because it is in a cut. And when you have an e-commerce website, you can have exclusive deals and discounts only in specific items, for a limited period, or anything else you have in mind. You may even offer a quantity discount if you want.
On the other hand, when you have a physical store, this may be more difficult to implement. Not only you need to tag all the items for sale, as you will need to select them carefully. When you have an e-commerce, you will be able to do this with just a few clicks.